Action was a groundbreaking title originally published by IPC from 14th February-16th October 1976. The brainchild of Pat Mills, the title, an anthology comic like all of IPC's output, included strips from a variety of genres including 'Hook Jaw' (a strip about a killer shark, very much inspired by 'Jaws'), the World War II strip Hellman, secret agent Dredger, 'Sport's not for Losers', 'The Running Man', 'The Coffin Sub' and 'Blackjack', amongst others.

The comic was criticised for its extremely violent content and was finally cancelled due to an outcry in the press after a colouring error meant that a cover scene of rioting schoolkids seemed to show a fallen police officer at the kids' mercy; the 23rd October edition, already completed, was never published.

The series was relaunched in a watered down form with many of its excesses curbed from 4th December 1976 and ran until 12th November 1977, though Action Annual (which had launched in 1977) continued to appear regularly until 1985.

Action was eventually merged with Battle Picture Weekly, which became 'Battle Action' after the merge. The early success of the hard edged 'Action' inspired Mills to create 2000AD, reasoning that the principal reason Action had been criticised was because it depicted violence against humans, so violence against aliens and robots would probably be less controversial. Action's full history was recounted and examined in detail in the book Action: the Story of a Violent Comic.