Several Action Man promotional comic strips were published in the 1970s and early 1980s, usually as half page or one page ads in various British comics published by Fleetway (who also published the Action Man Annual) or Marvel UK. These strips featured the various characters in the toy range, including Action Man, Rom (who also appeared as a licensed character in Marvel Comics titles, of course) and Action Man Space Ranger. Additionally, Action Man's American counterpart G.I Joe featured in several promotional strips published as one page ads in various American titles from Marvel Comics and others.

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