As a juvenile publication, it effectively caters to the younger end of Doctor Who fandom, while Doctor Who Magazine caters to the older age bracket. In common with many comics and magazines aimed principally at the under tens, there is generally a Doctor Who-related gift given away with each issue. Stationery items seem to be very common for some reason, as are stickers and badges.
In April 2015, the licence to produce Doctor Who Adventures was taken over by Panini (also publishers of the Doctor Who Magazine) and the title was relaunched with a new issue #1. In July 2017, following an erratic publishing schedule and falling sales, the title was put on indefinite hiatus with issue #24 being the last one published.