Though for the first few years of the company's existence it was restricted to US reprints (aside from Apeslayer, which we don't talk about), in October 1976, Marvel UK got its first original character (albeit one created in America, specifically for the British market) in Captain Britain, who starred in 39 issues of his own title before moving into the pages of Spider-Man, and from 1979, under new editorial director Dez Skinn (who was hand picked by Stan Lee to run the franchise), they began publishing UK originated material in titles such as Doctor Who Weekly and Hulk Comic (the latter featuring British versions of American characters such as the Hulk, Nick Fury, Ant Man and the Black Knight alongside Captain Britain and the British created Night Raven) as well as reprints.
In the nineties, Marvel would attempt to cash in on that market with a range of monthly titles in the US format, sold in comic shops in both the UK and the US and reprinted in the high street in Britain in the monthly magazine Overkill. Titles in the range included Death's Head II, Motormouth, Hell's Angel, Warheads, Digitek, Black Axe and Dark Guard. They also published Doctor Who Classic Comics, which reprinted both Marvel Doctor Who strips and earlier Doctor Who material originally published in TV Comic and elsewhere, and continued to publish licenced material such as Star Trek: The Next Generation. Marvel UK was eventually sold to Panini UK in 1996 and they continue to publish several monthly 'Collectors Editions' under that name, as well as trade paperback collections of old Marvel UK material (including five volumes reprinting every original UK appearance of Captain Britain, as well as Death's Head and Doctor Who). For several years, Panini also published new material based on the Marvel characters in titles such as Marvel Heroes and Spectacular Spider-Man, but this practice was halted by an edict from the Disney Corporation after they bought Marvel Comics (Disney decreed that all Marvel based strip material must originate in America). Panini also continue to publish Doctor Who magazine, though the Marvel UK logo was dropped from it when Marvel's licence with the BBC to publish Doctor Who related material ran out at the end of 1999.