The Coloured Comic, Britain's first weekly colour comic, was published by Trapps & Holmes (rivals of Alfred Harmsworth and his comics empire, which included Comic Cuts and the Funny Wonder) from 21st May 1898. Featuring characters including footpads Frog-Faced Ferdinand and Watty Wool Whiskers, it cost one halfpenny and lasted just 72 weeks in its full colour incarnation before economic considerations caused it to revert to a more modest blue and white. Trapps & Holmes used blue ink so that they could keep the same title — hey, it was still 'coloured', right?

Coloured Comic

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