Otto: "Take it from me, you gotta be dumb to buy Smart Sweets!" 2000 AD prog 436.
Otto: "Judge Dredd! My old buddy!"
Dredd: "I'm nobody's buddy, Sump — least of all yours." Ibid.
Cheever Mahoon (advertising): "What name do you associate with high prices — low quality — and totally-useless-but-great fads? That's right — Otto Sump!" Judge Dredd Megazine 1.15.
Woman in advert: "After just one application of Otto Sump's pro-age dehydrating cream my skin looks stretched, flaky and oh so blotchy. Girls, I'm ready to party!"
Voiceover: "Otto Sump — because you're mildly insane." 2000 AD prog 1629.